What should we try to achieve? Why?
 
How should we deal with the real complexity of the world and yet use processes that make the interplay with each person simple enough for them so that they can be effectively engaged?
 
What should our main focus? Why?
 
How should we minimise the chance that the strengths of our project will turn into weaknesses?
 
How should we set up the right dynamics at the start to increase the chances that the project/its effects will evolve in a desirable way?